I was one of two product designers at Headspace at the start-up stage. I designed the first version of the app, website and all print material. Working on illustration, animation and interaction to bring the brand to life.
Headspace is guided meditation made accessible for everyone and for all levels. Meditation helps improve focus, exercise mindful awareness, relieve anxiety and reduce stress. Headspace has been downloaded more than 11 million times and has more than 400,000 paying subscribers.
Key features
Building a brand new product in a previously unexplored space
Changing peoples behaviours with habit forming activities
Making traditional meditation approachable
Trial > Subscribe
Skills
Working directly with founders
Working with scientists + advisers
Research
User interviews
Prototypes
Visual design
Design system
Branding
Print design
Animation
Illustration
Colors
#048C97
#9CD8D4
#F78F22
#ED3B26