In emerging markets, WhereIsMyTransport plays a pivotal role as the central source of mobility and location data. The mission is to make the often complex and word-of-mouth public transport systems transparent, improving the lives of billions of people. WIMT understands the challenges faced, from safety concerns for women travellers to unstructured routes and disruptions causing extended commutes.
By providing transparent information, the aim is to empower individuals to make better choices, find alternative routes, and regain control over their travel experiences in cities where transport systems can be chaotic yet exciting.
Details
Skills
Working over four products, I lead a team of designers to create experiences that try to understand and empathise with the people they are built for; in doing this, we create a better experience when travelling across their city.
+ Rumbo is a consumer-facing app that helps people navigate their city
+ A internal app that allows people to ‘collect’ the routes of their city
+ A internal app that processes the collections
+ A internal app that creates disruption alerts for cities and tells the people that it affects.
+ An experimental app that allowed bus drivers to contribute their routes
Please get in touch to find out more.
Specifics
Working on product strategies from the zoomed-out level of Product Vision, Team Milestones, an experimentation and iteration framework, and a zoomed-in level of day-to-day collaboration.
UX + Design
Create designs that enable us quickly launch the app in any emerging market city, creating an app that is global but has a local feel for each market.
Launching an MVP consumer-facing app, iterating and learning.
Led an app restructure to ensure that our experience was what was expected for a map-based app.
Working with the team to implement and maintain a scalable Design System for four products.
Introducing product psychology and playfulness into our every day thinking and ideation sessions.
High-quality, scalable designs.
Low-fi, quick-to-test designs
Working over a suite of four live products and one experimental product.
Specifics
Process
Working with business to understand KPI’s and research to understand user pain points and needs.
Working closely with research, product, marketing, engineering and data to analyse our user experience and iterate quickly.
Workshops to enable us to enable a cross-functional team to feel empowered to move forward confidently.
Ensuring we have time to reflect on our learnings.
Personal development
Lead a design team working over 4 products, 1 consumer-facing, 1 tool and 2 internal tools. Driver product
The ability to design for unfamiliar markets and use cases by bringing a sense of curiosity to every problem and solution.
Supporting the design team with their professional and personal goals.
Unfortunately, due to an NDA I can’t show more of this project. Please get in touch if you would like to discuss.